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The Verde Independent | Cottonwood, Arizona

home : features : features April 29, 2016


8/20/2013 4:50:00 PM
Fire Mountain Wines expands to Old Town
Fire Mountain Wines financed the expansion to a storefront in Cottonwood so customers could experience the brand firsthand.
Fire Mountain Wines financed the expansion to a storefront in Cottonwood so customers could experience the brand firsthand.

Yvonne Gonzalez
Staff Reporter


Cottonwood became a second home for Fire Mountain Wines Aug. 2 when the wholesale winery held the grand opening of its first tasting room.

The local company has been making its wine at Page Springs Cellars in Cornville since 2008 and sells to restaurants and casinos in the Verde Valley and Phoenix. 

Chairman and CEO Jamie Fullmer's membership in the Yavapai-Apache Nation is reflected in the Native American merchandise the business sells, said wine maker and manager John Scarbrough.

"It's our niche to stay local and true to the Native American scene we've got here," Scarbrough said. "We're keeping true to Native roots and Arizona, and we wanted to have a retail face added to that wholesale market as well."

Along with snack plates of meats and cheeses, the tasting room sells beef jerky and chocolate from the Umpqua tribe, and coffee beans grown and roasted by a tribe in Washington. Scarbrough said the business is also a space for local art and, starting Sept. 1, will rotate mobile exhibits from Phoenix's Heard Museum each month. 

"We have a commitment to Arizona and Native American products," Scarbrough said. 

Customers can also enjoy performances by local musicians. 

"It's important to boost the economy in the state we live in," Scarbrough said. "Having local artists in here and supporting the community is one of the really big things."

Scarbrough, who was the assistant wine maker at Page Springs Cellars, said the winery hopes to build its own facility in the next few years. 

Fire Mountain Wines financed the expansion to a storefront so that customers could experience the brand firsthand. Scarbrough said business has been steady so far.

"The season is about to hit, when September comes around," he said. "August is a pretty tough month for everyone."

The tasting room's grand opening was held Aug. 2, and live music and activities are scheduled for the rest of the month. 

"We've had everything from reggae bands to DJ's," he said. "We've had an eclectic mix of all kinds of music."

Fire Mountain Wines is located at 1010 N. Main St.

Taylor Waste

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Reader Comments

Posted: Wednesday, August 21, 2013
Article comment by: Casey Rooney

Jamie Fullmer, John Scarbrough and staff have added a great venue to Old Town. Along with wonderful wines, the Native American art displayed at Fire Mountain is amazing. You've got to go in and see it. Jamie and John are upstanding businessmen and I wish them success.



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