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The Verde Independent | Cottonwood, Arizona

home : opinions : letters June 24, 2016

2/9/2012 1:01:00 PM
Letter: Bigger and brighter not always better


In the article relating the Verde Valley Medical Center’s proposal for a large sign, I had to wonder at those managing the affairs of our great town. Jean Wilder of Planning and Zoning said “No problem. It’s a hospital.” That is exactly the kind of person I don’t want looking out for our town’s best interest.

Just because it is a hospital doesn’t mean it should be allowed to place the largest and brightest sign in the valley four stories up in the air.

In case you haven’t noticed, the hospital already has several large, night illuminated signs, indicating where they are located. We choose to settle in this area years ago because people didn’t just succumb to the big town philosophy of making things bigger, brighter and better just because you can. The state has examples of communities that have grown like that.

We can actually see stars at night because the city makes an effort to keep bright lights out of the night sky. Just because it is a hospital does not mean it’s not a problem.

I would hope our town officials would take a more well thought out approach about big signs and more night light before it is too late and yes, it does become a problem.

Jon Gibbs


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• VVMC asks permission for huge sign

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Reader Comments

Posted: Thursday, February 16, 2012
Article comment by: But don'tcha know?

They need that big oversized sign to proclaim themselves the corporate royalty of this area. No disrespect intended to the many individual healthcare professionals who work there, in fact, quite the opposite. Many of us literally owe you our lives, literally. And while we are, yes, also grateful for what this megacorporate healthcare organization manages to offer those who can access it, our gratitude does not extend to turning a blind eye to where their core values and loyalties lie, when an issue like this reveals that so clearly.

Posted: Saturday, February 11, 2012
Article comment by: Lee Cali

Shh! Maggie! Haven't you seen those 3/4 page "Visionary" ads with the doc full figure? Musta paid out a chunk of VVMC dough for that one.Tut tut, stop talking sacrilege, Maggie and Jon. Might need them some day!

Posted: Friday, February 10, 2012
Article comment by: Bigger isn't better Quality is

Totally agree with this. Most of us choose to live here because of the small town character and quality of life. To us, bigger isn't better.

Quality is.

Posted: Friday, February 10, 2012
Article comment by: Maggie Holt

Perhaps this is part of CEO Bleicher's "vision." After all, there is an almost life-size poster of him in the main entrance hallway that calls him a :Visionary,"

Frankly, I would rather see them use the money to paint lines on the floors that you could follow to Radiology, Laboratory, etc. Their signage leaves much to be desired, and a blue line is easier to follow than their sign directions.

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