Home | Classifieds | Place Ad | Public Notices | Galleries | Kudos | Obits | Real Estate | Subscriber Services | Villager | Health Directory | Contact Us
The Verde Independent | Cottonwood, Arizona

home : opinions : editorials April 29, 2016


7/22/2014 1:25:00 PM
Editorial: Hardy tourists deserve gratitude in Arizona

The recently released tourism numbers for Arizona in 2013 tell us three things - the government shutdown was as damaging as a natural disaster, the state's scramble to keep the Grand Canyon open paid off, and Arizona can still draw a crowd.

Thank our hardy tourists for withstanding many unpredictable obstacles last year (Beltway budget battles, wildfires, seismic anomalies) to bring their hard-earned money to Arizona.

Tourists spent more money than ever in Arizona in 2013. According to a study by Dean Runyan Associates through the Arizona Office of Tourism, tourism spending in Arizona was up 2.7 percent last year. In Yavapai County, it was up 2.3 percent.

If that is a surprise, it is because a big chunk of tourism dollars in Arizona come via national parks. The Natural Resources Study by the National Park Service showed visitation declined across the nation by more than 3 percent from 2012 to 2013. The two major contributors cited were Hurricane Sandy, which impacted 24 states, and the government shutdown Oct. 1-17, which impacted every state with a national park.

Arizona has 20 national parks and monuments, including Montezuma Castle and Tuzigoot in the Verde Valley. Those two combined to draw more than 474,000 visitors who spent more than $26 million, a nice haul considering those lost days in October.

Arizona's reliance on Grand Canyon National Park, specifically, spurred Gov. Brewer to make arrangement with the NPS to keep the place open. Like five other states, Arizona was investing in itself with no guarantee of getting its money back. It was a risk, and it was worth it. Visitors kept coming

Vacationers bent with the wind, so to speak, in order to visit Arizona. They found other sites to see within the state's borders. They dodged fires. They adjusted to the temporary detour around a major (collapsed) entry into the Lake Powell area.

They found a way to make their Arizona vacation happen, and everybody benefited.


    Most Viewed     Recently Commented
•   Ordinance would make Cottonwood first in Arizona to raise legal age to light up (2670 views)

•   Blaze destroys RV and jeep Sunday; freeway traffic blocked (2527 views)

•   Mingus Union's Mike Westcott named 2016 Yavapai County Teacher of the Year (2172 views)

•   Ruth Gaver released on probation (1937 views)

•   New subdivision, 500 homes: Vineyards at Cottonwood coming soon (1883 views)



Reader Comments

Posted: Wednesday, July 23, 2014
Article comment by: Mary Heartman

@ Clean and sustainable industry
Oh, I will definitely second that!

So why isn't Yavapai Community College planning to supplement its viticulture program with a program aimed at supplying knowledgeable developers and managers for a clean and sustainable Hospitality industry in the Verde Valley? There must be a lot of technological advances that, if incorporated into the initial planning, would off-set the resource-depletion. And better management techniques to counter labor cost/benefit negatives.


Posted: Wednesday, July 23, 2014
Article comment by: Clean and sustainable industry

Fortunately all the Verde Valley's towns and cities are discovering what Jerome and Sedona already know -- the travel industry is clean and permanently sustainable business.

Now Cottonwood is getting in on the act, and discovering the significant financial benefits visitors bring.

And for Cottonwood, I can tell you this ... it's Old Town, with its authenticity, history, and walkability that is bringing in the visitors.

If Cottonwood were to instead transform itself into some huge sprawling version of Prescott Valley or Anthem, that would only undermine its attractiveness to visitors, not to mention reduce everyone's quality of life.

Let's hope Cottonwood and the rest of the Verde Valley continue to protect and enhance its small town character and charm. It makes financial sense, and sense for those of us lucky enough to live here.




Article Comment Submission Form
Comments are not posted immediately. Submissions must adhere to our Use of Service Terms of Use agreement. Rambling or nonsensical comments may not be posted. Comments are limited to Facebook character limits. In order for us to reasonably manage this feature we may limit excessive comment entries.
Submit an Article Comment
First Name:
Required
Last Name:
Required
Telephone:
Required
Email:
Required
Comment:
Required
Passcode:
Required
Anti-SPAM Passcode Click here to see a new mix of characters.
This is an anti-SPAM device. It is not case sensitive.
   


Advanced Search

HSE - We want to hear from you
Find more about Weather in Cottonwood, AZ
Click for weather forecast


Submission Links
 •  Submit your feedback about our site

Find It Features Blogs Celebrate Submit Extras Other Publications Local Listings
Classifieds | Place Ad | Galleries | Kudos | Real Estate | Subscriber Services | e-News | RSS | Site Map | Find Verde Jobs | Contact Us
© Copyright 2016 Western News&Info, Inc.® The Verde Independent is the information source for Cottonwood and Verde Valley area communities in Northern Arizona. Original content may not be reprinted or distributed without the written permission of Western News&Info, Inc.® Verde News Online is a service of WNI. By using the Site, verdenews.com ®, you agree to abide and be bound by the Site's terms of use and Privacy Policy, which prohibit commercial use of any information on the Site. Click here to submit your questions, comments or suggestions. Verde News Online is a proud publication of Western News&Info Inc.® All Rights Reserved.

Software © 1998-2016 1up! Software, All Rights Reserved