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The Verde Independent | Cottonwood, Arizona

home : latest news : local October 4, 2015

6/20/2010 9:56:00 AM
Wine as an economic engine in the Verde Valley
Erik Glenn of the University of Arizona’s Agricultural Extension Service gave the Verde Valley Wine Consortium a sneak preview into a study of wine’s impact on the Verde Valley economy.
Erik Glenn of the University of Arizona’s Agricultural Extension Service gave the Verde Valley Wine Consortium a sneak preview into a study of wine’s impact on the Verde Valley economy.

Steve Ayers
Staff Reporter

CAMP VERDE - One of the goals of the Verde Valley Wine Consortium, since its inception, has been to get its arms around the entire economic picture when it comes to wine production.

After all, as much as wine is a recreation product, it is in the case of the Verde Valley an economic engine.

This week the consortium got a sneak preview of how much the wine industry is worth to the valley, the results of a yearlong study conducted by Erik Glenn of the University of Arizona Agricultural Extension Service.

Glenn, who prefaced his presentation to the consortium on Wednesday by stating the study remains a work in progress, told the gathered wine enthusiasts that their enthusiasm was rapidly turning the industry into a sizable piece of the valley's economic pie.

"The wine industry is already making a significant contribution to the Verde Valley's economy," Glenn said.

The study covered economic impact in Yavapai and Coconino counties. The preliminary data shows:

• 102 employees with the full-time equivalent of 70 jobs

• 98 percent live in the valley

• $1.3 million to $1.8 million payroll

• $4.3 million to $5.3 million total economic output

• $81,000 in local charitable donations

• $172,000 to $366,000 in taxes not including property taxes

• $7.6 million net economic contribution to Yavapai and Coconino counties

The data presented by Glen does not include three of the 13 wineries, and tax contributions do not include property taxes.

Figuring all the direct (wineries and vineyards), indirect (suppliers) and induced (that spent by the employees) economic activity from the industry, Glenn estimates its economic contribution to have been about $37 million in 2009.

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