LB - Yavapai College 0523 Industrial Machine 728x90

Home | Classifieds | Place Ad | Public Notices | Galleries | Kudos | Obits | Real Estate | Subscriber Services | Villager | Health Directory | Contact Us
The Verde Independent | Cottonwood, Arizona

home : latest news : local May 24, 2016

2/27/2014 1:05:00 PM
Yavapai College creates focus groups to improve outreach

Yavapai College has commissioned a series of focus groups that will be tasked with sharing their thoughts on the public's perception of the Verde Valley campus. The groups, along with a county-wide media preferences survey are being conducted by the college's marketing and communications department with the goal of gathering information that will improve community outreach and service.

The initial focus group will be conducted during the first week of March at the Valley Campus. "Focus groups are excellent for listening to opinions in an intimate, safe setting," says Kim Kapin, Yavapai College marketing and communications specialist. "Community members will have an opportunity to share their thoughts around how they view and value higher education in the Verde Valley and other related topics. After we conclude the focus group series, our findings will be synthesized and presented to the college's executive leadership."

"Surveys are appropriate for collecting data about attributes and attitudes," adds Kapin. "But, if the intent is to understand issues at a deeper level, then focus groups are more effective."

Kapin adds, "With today's technology, we have an almost infinite number of options for getting the information we want and need. The media preference survey will allow us to understand resident's preferred methods for receiving information from the college. The results will help us employ the most efficient and cost-effective outlets for communicating enrollment dates, news and campus events."

The short, anonymous survey is available to Yavapai County residents online at Participants are eligible to win a Kindle Fire HD in a raffle following the close of the survey in March.

Taylor Waste
Related Stories:
• Commentary: Yavapai College priorities shortchange the Verde Valley

    Most Viewed     Recently Commented
•   Police soon will have one more reason to pull you over (4332 views)

•   'A Great Celebration' -- Mingus seniors prepare for graduation, commemorate scholarships and awards (3523 views)

•   Dowling steps down; Cottonwood election promises new interest (2911 views)

•   New trial sought for Jack Rider (2695 views)

•   What's hot in Verde Valley job market? (2684 views)

Article Comment Submission Form
Comments are not posted immediately. Submissions must adhere to our Use of Service Terms of Use agreement. Rambling or nonsensical comments may not be posted. Comments are limited to Facebook character limits. In order for us to reasonably manage this feature we may limit excessive comment entries.
Submit an Article Comment
First Name:
Last Name:
Anti-SPAM Passcode Click here to see a new mix of characters.
This is an anti-SPAM device. It is not case sensitive.

Advanced Search

HSE - We want to hear from you
HSE - Father Son Look a Like Contest
Find more about Weather in Cottonwood, AZ
Click for weather forecast

Submission Links
 •  Submit your feedback about our site

Find It Features Blogs Celebrate Submit Extras Other Publications Local Listings
Classifieds | Place Ad | Galleries | Kudos | Real Estate | Subscriber Services | e-News | RSS | Site Map | Find Verde Jobs | Contact Us
LB - RoomStore 0503

© Copyright 2016 Western News&Info, Inc.® The Verde Independent is the information source for Cottonwood and Verde Valley area communities in Northern Arizona. Original content may not be reprinted or distributed without the written permission of Western News&Info, Inc.® Verde News Online is a service of WNI. By using the Site, ®, you agree to abide and be bound by the Site's terms of use and Privacy Policy, which prohibit commercial use of any information on the Site. Click here to submit your questions, comments or suggestions. Verde News Online is a proud publication of Western News&Info Inc.® All Rights Reserved.

Software © 1998-2016 1up! Software, All Rights Reserved