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The Verde Independent | Cottonwood, Arizona

home : latest news : local July 24, 2016

4/11/2013 2:28:00 PM
Cottonwood looks forward to new 'branding'
The Water to Wine promotional package was among the work of Havice Designs.
The Water to Wine promotional package was among the work of Havice Designs.

Jon Hutchinson
Staff Reporter

The Cottonwood City Council Tuesday was introduced to Scott Havice, the principal in Havice Designs. The small Phoenix company submitted the low bid on a project to create a branding process for the Cottonwood area to be used in combined marketing. In addition to the city, the partners include the Cottonwood Chamber of Commerce, the Old Town Association, APS and the Cottonwood Economic Development Council.

Havice gave a short presentation to the Council, saying the process needs to keep simplicity in mind, with a small working group. He said you need to know your audience, provide a unified message and stay on message in doing all marketing.

He suggested the Verde Valley "is on the cusp of a huge boom, people are hearing about you in Phoenix." He said the opportunity is ripe for "a major transition" with everyone on board. "All the partners are ready to move, too," he said.

Havice has already worked in the Verde Valley, mainly with wineries. Havice Design was behind the memorable logo and theme of the Water to Wine film promotion. He has also done products for the Arizona Lottery, Banner Health, Phoenix Art Museum, SunCor Development, the Department of Health Services and many others.

Lana Tolleson of the Cottonwood Chamber noted that it's good to have a professional person "with an outside view."

Mayor Diane Joens said, "We have all talked about this for a long time and I am very excited."

The concept has already been in Cottonwood's Strategic Plan for a couple years.

The proposal is to return to the council May 7.

The process will probably take about six months, believes Manager Doug Bartosh.

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Reader Comments

Posted: Tuesday, June 3, 2014
Article comment by: Slater Slater

I'm bottling water at a public fountain,you can
buy one at $1 a bottle.So glad water will be $10 a bottle in 5yrs.What an investment as
you can bottle it at a public owned enterprise
for free.

Posted: Monday, June 2, 2014
Article comment by: Mary Heartman

@ Silence Dogood Slater Slater, and Tom Babbitt

You go guys! You hit the nail on the head, and you were only a couple of weeks late. I really missed the ball on this one.

Posted: Wednesday, April 17, 2013
Article comment by: Silence Dogood

When government and business merge, it's called fascism! I can't think of anyone I know who moved to Verde Valley so they could be on the ground floor of the next Prescott Valley! I guess the government figures that if we already have a police force the size of a city 10x that of Cottonwood, we should grow into it?

Posted: Wednesday, April 17, 2013
Article comment by: Slater Slater

Oh yea don't forget the wino's.I'll be starting a wino tour bus to keep the community safe.
Brand that,safety first.

Posted: Wednesday, April 17, 2013
Article comment by: Slater Slater

Brand Cottonwood as a city that's wants growth.Thus more Murders,Kidnaping,,Gangs,
Robberies etc.Were already a police force as
large as the big cities.
Forget about why people chose Cottonwood in the first place.Cottonwood is so intent on
Branding it's sure to leave a hugh scare.Taxes
must go up to cover and prevent the new norm
as mentioned above.
Somebody close the door and turn off the lights.Oh yea,let the dogs out.
The new Sturgis it is, just pray it's not the new
Phoenix.Wheres BUCK when ya need him?
Thought ya had water issues last year?
Whens the elections?

Posted: Friday, April 12, 2013
Article comment by: Tom Babbitt

These people are supposed to spend cottonwood's money on the people of cottonwood. There is no government mandate to promote business. That is the responsibility of the businesses themselves. Cottonwood has become a money whore, with all events sole purpose the generation of cash. Stop letting your city council treat you like a cash cow, your citizens not property.

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