LB - Coldwell Banker 67383804

Home | Classifieds | Place Ad | Public Notices | Galleries | Kudos | Obits | Real Estate | Subscriber Services | Villager | Health Directory | Contact Us
The Verde Independent | Cottonwood, Arizona

home : latest news : local July 24, 2016


4/11/2013 2:28:00 PM
Cottonwood looks forward to new 'branding'
The Water to Wine promotional package was among the work of Havice Designs.
The Water to Wine promotional package was among the work of Havice Designs.

Jon Hutchinson
Staff Reporter


The Cottonwood City Council Tuesday was introduced to Scott Havice, the principal in Havice Designs. The small Phoenix company submitted the low bid on a project to create a branding process for the Cottonwood area to be used in combined marketing. In addition to the city, the partners include the Cottonwood Chamber of Commerce, the Old Town Association, APS and the Cottonwood Economic Development Council.

Havice gave a short presentation to the Council, saying the process needs to keep simplicity in mind, with a small working group. He said you need to know your audience, provide a unified message and stay on message in doing all marketing.

He suggested the Verde Valley "is on the cusp of a huge boom, people are hearing about you in Phoenix." He said the opportunity is ripe for "a major transition" with everyone on board. "All the partners are ready to move, too," he said.

Havice has already worked in the Verde Valley, mainly with wineries. Havice Design was behind the memorable logo and theme of the Water to Wine film promotion. He has also done products for the Arizona Lottery, Banner Health, Phoenix Art Museum, SunCor Development, the Department of Health Services and many others.

Lana Tolleson of the Cottonwood Chamber noted that it's good to have a professional person "with an outside view."

Mayor Diane Joens said, "We have all talked about this for a long time and I am very excited."

The concept has already been in Cottonwood's Strategic Plan for a couple years.

The proposal is to return to the council May 7.

The process will probably take about six months, believes Manager Doug Bartosh.


    Most Viewed     Recently Commented
•   Human skull found at Camp Verde Black Bridge (8232 views)

•   Editorial: Chagolla case a sorry excuse for justice served (4901 views)

•   Chagolla sentenced to 11 years for Beauty killing (4337 views)

•   Pokémon Go takes Verde Valley by storm (3434 views)

•   Smooth sailing on AZ 260 work (1739 views)



Reader Comments

Posted: Tuesday, June 3, 2014
Article comment by: Slater Slater

I'm bottling water at a public fountain,you can
buy one at $1 a bottle.So glad water will be $10 a bottle in 5yrs.What an investment as
you can bottle it at a public owned enterprise
for free.


Posted: Monday, June 2, 2014
Article comment by: Mary Heartman

@ Silence Dogood Slater Slater, and Tom Babbitt

You go guys! You hit the nail on the head, and you were only a couple of weeks late. I really missed the ball on this one.


Posted: Wednesday, April 17, 2013
Article comment by: Silence Dogood

When government and business merge, it's called fascism! I can't think of anyone I know who moved to Verde Valley so they could be on the ground floor of the next Prescott Valley! I guess the government figures that if we already have a police force the size of a city 10x that of Cottonwood, we should grow into it?

Posted: Wednesday, April 17, 2013
Article comment by: Slater Slater

Oh yea don't forget the wino's.I'll be starting a wino tour bus to keep the community safe.
Brand that,safety first.


Posted: Wednesday, April 17, 2013
Article comment by: Slater Slater


Brand Cottonwood as a city that's wants growth.Thus more Murders,Kidnaping,,Gangs,
Robberies etc.Were already a police force as
large as the big cities.
Forget about why people chose Cottonwood in the first place.Cottonwood is so intent on
Branding it's sure to leave a hugh scare.Taxes
must go up to cover and prevent the new norm
as mentioned above.
Somebody close the door and turn off the lights.Oh yea,let the dogs out.
The new Sturgis it is, just pray it's not the new
Phoenix.Wheres BUCK when ya need him?
Thought ya had water issues last year?
Whens the elections?


Posted: Friday, April 12, 2013
Article comment by: Tom Babbitt

These people are supposed to spend cottonwood's money on the people of cottonwood. There is no government mandate to promote business. That is the responsibility of the businesses themselves. Cottonwood has become a money whore, with all events sole purpose the generation of cash. Stop letting your city council treat you like a cash cow, your citizens not property.



Article Comment Submission Form
Comments are not posted immediately. Submissions must adhere to our Use of Service Terms of Use agreement. Rambling or nonsensical comments may not be posted. Comments are limited to Facebook character limits. In order for us to reasonably manage this feature we may limit excessive comment entries.
Submit an Article Comment
First Name:
Required
Last Name:
Required
Telephone:
Required
Email:
Required
Comment:
Required
Passcode:
Required
Anti-SPAM Passcode Click here to see a new mix of characters.
This is an anti-SPAM device. It is not case sensitive.
   


Advanced Search

HSE - We want to hear from you
Find more about Weather in Cottonwood, AZ
Click for weather forecast





Submission Links
 •  Submit your feedback about our site

Find It Features Blogs Celebrate Submit Extras Other Publications Local Listings
Classifieds | Place Ad | Galleries | Kudos | Real Estate | Subscriber Services | e-News | RSS | Site Map | Find Verde Jobs | Contact Us
LB - Felice Soldwedel Unit20 728x90

© Copyright 2016 Western News&Info, Inc.® The Verde Independent is the information source for Cottonwood and Verde Valley area communities in Northern Arizona. Original content may not be reprinted or distributed without the written permission of Western News&Info, Inc.® Verde News Online is a service of WNI. By using the Site, verdenews.com ®, you agree to abide and be bound by the Site's terms of use and Privacy Policy, which prohibit commercial use of any information on the Site. Click here to submit your questions, comments or suggestions. Verde News Online is a proud publication of Western News&Info Inc.® All Rights Reserved.

Software © 1998-2016 1up! Software, All Rights Reserved