1/18/2013 9:16:00 AM Momentum builds for Old Town Association
The Old Town Association hosted merchants for a mixer at the Pillsbury Wine Company on Tuesday, January 15. The meeting presented new OTA President Lindsey Higginson (right) and bid farewell to retiring president, Lisa Pender (left). Kimber Lanning (right), who has made serious waves statewide with her Arizona First, shop-local strategy, was guest speaker at the event. She brought the Verde Valley into the fold with numerous promotional campaigns of which Old Town has benefited. VVN/Jon Pelletier
COTTONWOOD -- Old Town Association President Lindsey Higginson hosted merchants at the Pillsbury Wine Company and offered wine and refreshments for the annual Association meeting Tuesday evening. The meeting assembled a strong turnout of local merchants.
Higginson encouraged renewal of existing memberships and for new merchants to become members and share in the promotional zeal of the organization; $5 a month is a valuable investment, she said.
The guest speaker was Kimber Lanning, who has made serious waves statewide with her Arizona First, shop-local strategy. The inclusions of Old Town and the Wine Trail have been a singular success. She brought the Verde Valley into the fold with numerous promotional campaigns of which Old Town has benefited.
She gave the members a presentation encouraging further participation to drive the local economy. She emphasized encouraging, "bright young people to come and stay." Lanning urges businesses to emphasize cultural tourism, adaptive old buildings, economic development and procurement. Another key point is collaboration and promotion. "More money stays locally when spent in local businesses," Lanning said.
She continued: "I have money for workshops for either Cottonwood Chamber members or Old Town businesses." A similar grant program, earlier, schooled local businesses on social media and peer to peer contacts. "There are still people that live in Phoenix and Tucson that do not know what is out here around them," she advised.
"Cottonwood has never had as many new visitors," said Higginson