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The Verde Independent | Cottonwood, Arizona

home : latest news : latest news September 15, 2014


2/6/2014 1:48:00 PM
Clarkdale pursues Verde River promotion ideas
A Feb. 12 public stakeholders meeting will be the first step in determining what amenities and facilities people are going to want on the river. VVN file photo
A Feb. 12 public stakeholders meeting will be the first step in determining what amenities and facilities people are going to want on the river. VVN file photo

Yvonne Gonzalez
Staff Reporter


Efforts to bring people onto the Verde River are expanding into public relations and the private sector in Clarkdale.

Town council members approved a $15,000 contract with a public relations firm during their last meeting, and a local business owner is working with the town to establish retail storefronts to promote river access, said Clarkdale economic development director Jodie Filardo.

Phoenix-based public relations firm Gunn Communications Inc. was awarded the contract, funded through a Walton Family Foundation grant, during the town's Jan. 28 meeting.

A Feb. 12 public stakeholders meeting will be the first step in determining what amenities and facilities people are going to want on the river.

"The $15,000 contract is to build a scope of work that prioritizes facilities and amenities we should put on the TAPCO access point and at the Tuzigoot access point," Filardo said.

A private company approached the town about a year ago looking to open a retail storefront in Clarkdale and a headquarters for tours that would take people from TAPCO to Tuzigoot.

Filardo said the town wants to ensure there are agreements in place with the business owner to manage access to the river.

"We want to be very deliberate in the way that we're going about this so we can protect that asset," Filardo said. "What we really hope for is that in having an outfitter that we can work closely with, we will educate people about the value of the Verde River and a free-flowing Verde River."



Follow the reporter on Twitter @ymgonzal and Instagram @VerdeValleyNews

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Reader Comments

Posted: Friday, February 7, 2014
Article comment by: Dan McLaughlin

I was wondering why the small trash can was all the town put down by the handicap trail at the Tuzigoot bridge, and then why was it removed?

Now when I walk my dogs and pick up everyone elses trash, I have to use my own container at home. I would like an appropriate size trash container that is secured and emptied at least every other week.

I would also like more more areas for Clarkdale residents to access the river other than going to Deadhorse, how about Tapco, supposed to be open , but never open?




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