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The Verde Independent | Cottonwood, Arizona

home : latest news : latest news November 24, 2015

4/15/2014 1:59:00 PM
Cottonwood sells itself on Phoenix billboards

Jon Hutchinson
Staff Reporter

PHOENIX -- Good looking simple signs are attracting more visitors to the offerings of the Cottonwood area.

Cottonwood and the Old Town Association are promoting Cottonwood this month with billboards placed along the Interstate in Phoenix. Lana Tolleson, president of the Cottonwood Chamber of Commerce, said the billboards are part of a cooperative agreement with the Arizona Office of Tourism, the Cottonwood Economic Development Commission and the Old Town Association.

Tolleson said, "At different times of the year, the Arizona Office of Tourism offers opportunities to partner and share expenses in marketing, by paying 50 percent of the cost. That is the way we originally launched the Verde Valley Wine Trail and that has been a great venture."

The past two years, Cottonwood has a marketing cooperative agreement with the Old Town Association.

They pay half and the Chamber and CEDC pays half. The funding is generated by bed tax revenue and the Old Town Association has its own marketing funds.

The billboards are all located along the I-10 corridor with placement between Guadalupe and Elliot to market to Tempe. They also are located at I-10 at 83rd Avenue and I-10 at 24th Street.

The billboards are digital and rotate with other messages.

"We have never done billboards before, but that was added to the options the Office of Tourism offers. With AOT paying half, we thought it was worth a try. We have been gaining a lot more exposure in the Phoenix area and are getting more visitors from the Valley."

The billboards began March 31 and run through April.

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Reader Comments

Posted: Friday, April 18, 2014
Article comment by: jay daniels

put all the signs up you want however its like putting lipstick on a pig...

Posted: Thursday, April 17, 2014
Article comment by: Steve Warren

Agreed Mr. Slater. That's a deal you have to jump on. Lets get them touristas into town for a visit to spend some green. Good stuff!

Posted: Wednesday, April 16, 2014
Article comment by: Slater Slater

Great Bang for the buck.

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