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The Verde Independent | Cottonwood, Arizona

home : latest news : latest news May 28, 2016

3/16/2014 10:06:00 AM
Cottonwood looking at Super Bowl event

Jon Hutchinson
Staff Reporter

COTTONWOOD -- The City of Cottonwood is being invited to participate in one of the spin-off events surrounding the 2015 Super Bowl to be held at Glendale.

Gigi Rock of THAT Event Co., who has worked with the city promoting other activities including Rhythm & Ribs, is organizing a Cottonwood Jeep Jamboree. She has been involved in eight Super Bowl events. She says her event is aimed at the people who will pay as much as $3,500 for a Super Bowl ticket and will take part in the Jeep culture surrounding the 25- to 54-year-old demographic it attracts.

The Jamboree would combine celebrities in Jeeps to be involved in a Jeep parade as well as back country activities, "like a motorcycle poker run" in the Verde Valley. A charity is often added to the mix. She is targeting top executives who will travel to the state for up to a week prior to the event and will take part in some of the 100 events leading up to the big game.

Around 91,000 people came to Arizona during the 2008 Super Bowl, spending up to $500 million in Arizona. The company has worked with NFL players in the past as well as Alice Cooper and has already make contact with them.

Cottonwood council members during a Tuesday night work session said they support the idea, but want to see more planning details. Tim Elinski said he was concerned about the possible impacts.

Gigi Rock says the event would be contained and would not attract unwelcome crowds.

"It will be bigger than what you are thinking. But you won't hear about it unless you are invited," she said.

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Reader Comments

Posted: Monday, March 17, 2014
Article comment by: Let's Hope Cottonwood ....

is not stuck with spending tax/public monies.

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