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The Verde Independent | Cottonwood, Arizona

home : latest news : latest news December 17, 2014


10/26/2013 2:18:00 PM
Off-premise signs may be considered by Cottonwood

COTTONWOOD -- The City of Cottonwood is taking a new look at off-premise signs, advertising for businesses that is placed on the property it advertises.

Dan Lueder, Cottonwood's Development Services general manager, told the Planning Commission there are several key roads in Cottonwood that support a large number of businesses that do not have the advantage of being on a traffic corridor, such as State Route 89A or SR 260.

Lueder has suggested that monument signs could be placed in the city rights of way with leased space made available to businesses on streets such as Villa Drive or Justin Drive.

He said the city would continue to discourage A-frame signs that became the focus of a cleanup campaign a number of years ago.

The concept is only preliminary and no firm concept has been presented to the Planning Commission or the City Council.

Bonnie Grant of the Cork and Catch, a restaurant just off the highway on Villa, voiced support for the concept.

-- Jon Hutchinson




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Reader Comments

Posted: Wednesday, October 30, 2013
Article comment by: Laura Snyder

A little give on the city's side would allow some of us "off the beaten track" businesses to do some high traffic advertising . But there should be more high profile locations considered such as 89A and 6th street empty lot.

Posted: Tuesday, October 29, 2013
Article comment by: Signs, signs everywhere are signs

Blocking up the scenery, breaking my mind.

Do this, don't do that, can't you read the signs?


Posted: Tuesday, October 29, 2013
Article comment by: Biz Smarts

City shouldn't have to muck up our streets for businesses that are having trouble convincing the community to frequent their establishment. If you have a good product, good service, at a fair price, you can set up shop anywhere and you'll have a following. For 23 years I ran a successful cafe in Los Angeles in a not so desirable part of town. If you are doing it right, people will come. To say otherwise and make excuses demonstrates a lack of business smarts.

Posted: Sunday, October 27, 2013
Article comment by: Slater slater

Word of mouth, not clutter for bucks.

Posted: Saturday, October 26, 2013
Article comment by: Good Idea

There are very tasteful ways to offer signage for off main drag business. I think it is a win win.



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