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The Verde Independent | Cottonwood, Arizona

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1/30/2012 6:27:00 AM
VVMC asks permission for huge sign
A proposed new sign to identify the hospital would be Cottonwood’s largest sign. The illuminated sign is proposed at nine feet tall and a total of 113 feet long.
A proposed new sign to identify the hospital would be Cottonwood’s largest sign. The illuminated sign is proposed at nine feet tall and a total of 113 feet long.

Jon Hutchinson
Staff Reporter


COTTONWOOD -- Cottonwood's towering Verde Valley Medical Center has asked for a sign that is nine feet tall and a total of 113 feet long.

VVMC's East Tower stands four stories tall, 75 feet, and is the tallest building in the City of Cottonwood. A proposed new sign to identify the hospital is proportionate in size, but would also be Cottonwood's largest sign. The illuminated sign is proposed at nine feet tall and a total of 113 feet long. It would face a screen that already shields the rooftop utilities, facing east.

The sign's contractor, Dale Johnson of Signs Plus, explained that the lettering would be black during the day, but would be perforated, so that it would appear white at night. "It is not white acrylic and would not cast sign pollution," said Johnson.

While the city Planning Commission considering a conditional use permit and a design review agreed that the sign is not "Las Vegas style" and appropriately identifies the hospital, they worried about "brightness" and "precedent."

Commissioner Jean Wilder said, "No problem. It is a hospital."

Ed Kiyler, the Commission's Chairman, said his only concern is how bright the sign would be. He did ask that the text indicate that the sign not be a precedent. And he asked for a way to turn down the brightness if necessary after it is mounted.

VVMC Vice President Rick Peterson agreed to that addition. He asked that the sign be given special consideration, since people come from a distance to visit the hospital and it will help them find the location. He said, "It is an asset to be proud of."

Taylor Waste
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Reader Comments

Posted: Wednesday, February 1, 2012
Article comment by: susie que

Why not use the money in a more constructive way than with a tacky sign? For example, how about giving the staff a bonus? Even a small bonus?

Posted: Wednesday, February 1, 2012
Article comment by: Really Really

Since their prices are 3 times higher than in Prescott Valley or Phoenix I'm sure they can afford it with our hard earned money. The next time you have a procedure do some checking and you will see.

Posted: Wednesday, February 1, 2012
Article comment by: Common Sense

Common sense dictates that such a large sign would be a night time light polluter and a waste! People don't need it to find the hospital for ordinary visits. Instead, set up a number of roadside "Hospital Emergency" direction signs along the major incoming routes to direct frantic drivers seeking the Emergency Room. That would be far more useful and not add any light pollution. And... just think, it would also direct them to the hospital, wouldn't it? Just common sense!


Posted: Tuesday, January 31, 2012
Article comment by: Are they joking?

A one hundred and thirteen foot sign? It will look like Las Vegas! Bet even the space shuttle would be able to see it! How about save some $$$ and reconsider putting a smaller one up.

Posted: Tuesday, January 31, 2012
Article comment by: Bad Gremlin

What is to stop Mago from coming back if this is approved?

Posted: Tuesday, January 31, 2012
Article comment by: nutso fasst

No one besides hospital management will look at the sign and say: "Oh, isn't that a pretty sign!" At 75 feet and omnidirectional, the sign will certainly contribute to light pollution (and to some degree to CO2 production and air pollution from power plants), and some folks who see the sign from their window at night will most certainly be annoyed by it. The sign - and the continuing cost of the electricity to light it - will be paid for in part by Medicare and insurance reimbursements.

I suggest that hospital management consider which will get them more business, an imposing sign or lower hospitalization costs. No one needs help finding the Verde Valley Medical Center.


Posted: Tuesday, January 31, 2012
Article comment by: Roger Morris

In regard to the Lumen of the sign.
We all as good neighbors are restricted to how much light we are allowed to omit keeping with the dark sky plan. It is my opinion as long as the light does not emit more than any home is allowed, there should be no problem. Also when I moved into the area I located the Medical Center and how to get there, as anyone will and or should do. How if you really want to get people there put up signs and fix the roads.


Posted: Monday, January 30, 2012
Article comment by: Simple Question

Is there anyone who does not know where the VVMC is located that needs the expense and sign pollution of a jumbo new sign?



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